OUR STORY
You know your child.
Something isn’t right.
As a parent today, your greatest wish is to see your child thrive in a world filled with endless information about health and nutrition. When you notice concerning signs such as hyperactivity, sleep disruption, behaviour you can’t quite explain, you want answers, not guesswork.
Floruna Life is the UK’s first UPF-free food shop, founded in 2025 by Harry Larkins. Every product is personally vetted and free from preservatives, additives, and seed oils, so parents can shop with confidence rather than compromise. This is the story of why it exists.
WHERE IT BEGAN
How a Childhood Shaped the UK's First UPF-Free Food Shop
For me, that looked like hyperactivity my mum couldn’t calm, night terrors and breathing difficulties that nobody could explain. Nights she’d bring me downstairs and sit with me until it passed.
The doctors dismissed her instincts. They saw a child behaving differently and found no obvious cause. But her health visitor had seen this pattern before, and suggested removing artificial colours, e-numbers and additives from my diet entirely.
The symptoms disappeared. She says slept better and was calmer. A change that felt small on paper had a profound effect on daily life.
Your child’s symptoms may look nothing like mine did but if you’re being dismissed while you know something’s off, you’re not imagining it, and you’re not alone.
My mum has since told me that, looking back, she thinks my symptoms looked so much like ADHD that I would have been diagnosed if the health visitor hadn’t made the connection to my diet. I’m thankful that, for me, something as simple as a change in diet made the difference.
This reflects Harry’s personal experience and opinion. It does not constitute medical advice, nor is it a diagnosis of ADHD or a claim that ADHD can be treated through diet. Please speak to a medical professional if you have any concerns about your child’s health or behaviour.
WHERE IT BEGAN
Why Harry Built a UPF-Free Alternative
Years later, a family trip to the zoo brought it all back. My sister was trying to find a snack for her children. Something simple, something she felt comfortable giving them. Every shelf offered the same thing: crisps, processed snacks, foods loaded with ingredients that had no reason to be there.
That moment stayed with me. I started looking more closely at the foods families and home cooks rely on every day. Everyday sauces, tinned staples, snacks, quick meal ingredients. The pattern was everywhere. Citric acid in chopped tomatoes. Thickeners in coconut milk. Emulsifiers in chocolate. Ingredients that simply didn’t need to be there.
I searched wholesalers for months and I discovered how rare genuinely additive-free products were, and how much time and patience it took to find them. The idea became clear: someone needed to do this work once, properly, so that every home cook didn’t have to.
I started Floruna Life so that parents can know exactly what’s in their children’s food.
The Search
Months searching wholesalers product ranges to find products with genuinely additive-free ingredient lists.
The Standard
One rule: no additives, no seed oils, no preservatives in any product we stock or sell.
Floruna Life - Est. 2025
The UK's first online food shop dedicated entirely to additive-free, UPF-free and seed-oil free products that meet this standard.
WHERE IT BEGAN
Why Harry Built an UPF-Free Alternative
Years later, a family trip to the zoo brought it all back. My sister was trying to find a snack for her children. Something simple, something she felt comfortable giving them. Every shelf offered the same thing: crisps, processed snacks, foods loaded with ingredients that had no reason to be there.
That moment stayed with me. I started looking more closely at the foods families and home cooks rely on every day. Everyday sauces, tinned staples, snacks, quick meal ingredients. The pattern was everywhere. Citric acid in chopped tomatoes. Thickeners in coconut milk. Emulsifiers in chocolate. Ingredients that simply didn’t need to be there.
I searched wholesalers for months and I discovered how rare genuinely additive-free products were, and how much time and patience it took to find them. The idea became clear: someone needed to do this work once, properly, so that every home cook didn’t have to.
I started Floruna Life so that parents can know exactly what’s in their children’s food.
The Search
Months searching wholesalers product ranges to find products with genuinely additive-free ingredient lists.
The Standard
One rule: no additives, no seed oils, no preservatives in any product we stock or sell.
Floruna Life - Est. 2025
The UK's first online food shop dedicated entirely to additive-free, UPF-free and seed-oil free products that meet this standard.
Imagine the relief of peaceful nights where your child sleeps deeply, and mornings that start with laughter instead of tears.
Mealtimes become moments of connection instead of battles. That calm starts with knowing exactly what’s on their plate. Simple, nourishing food, without unnecessary additives or ultra-processed ingredients working against you. No drastic overhaul. It’s swapping what you already buy for wholesome choices that nourish and support your family.
Ready to begin? No complicated meal plans, just real food made easy.
OUR PROCESS
How Every Product in Our UPF-Free Shop Is Selected
Every product goes through the same quiet checklist. If it passes, it earns a place on our shelves. If it doesn’t, it doesn’t matter how well-known the brand is.
We start with the ingredients list
Not the brand, not the packaging, the ingredients. We look for foods made with recognisable ingredients that feel at home in a real kitchen, without seed oils, unnecessary additives, or ultra-processing.
We focus on the product, not the brand
Many makers produce a mix of items and only a small number meet our standards. We select the specific products that stay within our rules and leave the rest. Every product is considered on its own terms.
We ask three questions
Would this make life easier for a parent who wants clear information about what they feed their family? Does it offer a straightforward choice in a confusing market? Would it fit comfortably into an ordinary kitchen without adding worry?
Curated, not overwhelming
We don't stock everything. We stock the right things. A smaller, more considered range of additive-free products chosen for flavour, simplicity, and honest ingredients, so you never have to wonder if something made the cut.
Our promise: no additives, no preservatives, no seed oils
Not a marketing claim. A hard rule that applies to every product on our shelves, every time. With no exceptions and no shortcuts.
WHAT WE STAND FOR
Our Values
Three principles that shape every decision we make. From which products we stock to how we talk about food.
Simple & Honest Choices
We choose UPF-free products with ingredients you can recognise, without anything hidden or unnecessary. Every item is additive-free, seed-oil free, and preservative free, making it easy to shop with clarity and confidence. No jargon. No small print. Just honest food for families who cook at home.
Thoughtful & Curious
We approach food with care and common sense, asking questions about every ingredient and every product. We focus on what makes sense for cooking at home for your family, keeping clarity and simplicity at the heart of every choice.
Transparent & Trustworthy
We check every label so you don’t have to. This creates a space where parents can shop with ease, feel confident in the food they bring home, and trust that nothing slipped through. If it passed our check, it’s genuinely free from additives, preservatives and seed oils.
WHERE WE'RE HEADED
Growing With Families Who Cook From Scratch
Our mission is to make thoughtful, UPF-free food easier for everyone to access. We want to keep our costs sensible and our choices consistent, so more home cooks can find simple, recognisable ingredients without spending hours searching.
As our community grows, our range grows with it. We plan to expand into new product categories, explore new formats, and eventually develop our own products. Crafted to the same strict standards of honesty and quality.
Floruna Life is here to make food feel less complicated. One honest, additive-free product at a time.
100%
of products free from additives, preservatives and seed oils.
2025
The year the UK’s first UPF-free food shop opened its doors.
FULL TRANSPARENCY
Food Hygiene Ratings - Nothing to Hide
Both Floruna Life and the professional warehouse where your orders are packed and dispatched have been independently inspected by the Food Standards Agency. Both hold the highest rating possible.
Floruna Life
Retailer · East Suffolk
Floruna Life
Retailer · East Suffolk
Storage & Fulfilment Warehouse
Ceewhy Vancouver Ltd · Heathfield, East Sussex
Storage & Fulfilment Warehouse
Ceewhy Vancouver Ltd · Heathfield, East Sussex
We publish these because transparency is not optional. If Floruna Life is asking you to trust us with your food choices, you should be able to see exactly what the independent inspectors found.
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FREE GUIDE
What every home cook
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Five honestly made products with real ingredient breakdowns. The kind of thing you wish someone had pointed you to sooner.
UPF-free & additive-free.
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