The UK’s first UPF free and seed-oil free food store
UPF stands for Ultra-Processed Food. Foods industrially made using additives, emulsifiers, and ingredients you wouldn’t find in a basic kitchen. We only stock foods made without them.
The UK’s first UPF free and seed-oil free food store
UPF stands for Ultra-Processed Food. Foods industrially made using additives, emulsifiers, and ingredients you wouldn’t find in a basic kitchen. We only stock foods made without them.
How we choose our products
Every product we stock must meet a simple standard: real food, minimal processing, and ingredients you can recognise.
We exclude ultra-processed foods and do not stock industrial seed oils. We prioritise recognisable ingredients and simple formulations.
If an ingredient wouldn’t make sense in a home kitchen, it doesn’t make it onto our shelves.
Our latest items
Why Floruna Life?
We believe finding foods made with care should be simple. Our selection focuses on ingredients you can trust, without seed oils, without unnecessary additives, without ultra processing, so you can shop with confidence and ease.
Simple Choices
We have curated a range of products that taste great and contain only the ingredients they need, free from seed oils, unnecessary additives and ultra processed ingredients.
Honest Food
We choose products with familiar, recognisable ingredients whenever possible, keeping things simple, tasty and free from ultra processed ingredients.
Easy Shopping
A thoughtfully designed shopping experience that makes discovering your new favourite ingredients-led products simple and enjoyable.
Our most popular products
Some of the brands we stock
We stock products from brands whose ranges include options that reflect our values of simplicity, recognisable ingredients and great taste, including seed-oil free, additive-free and UPF Free choices.
